Welcome to Marketing With Bo. If you’re looking to become a copywriter or a creative brand strategist, this is built for you.

This isn’t one of those ‘here come learn marketing in 30 minutes’ kind of courses. This is my marketing playground, where I teach you everything I have ever known. If you’ve come here looking for stupid-ass hacks and frameworks. ~~Get Out.~~ Please leave.

What you choose to learn with me depends on where you are right now.

The Brand Lab

Come, get into the lab with me. This is the only creative strategy course you’ll ever need. This is month-long learning experience with me, spread across 8 sessions. You’re going to come out of this a trained brand strategist. Now whether you want to put this knowledge to use at an agency, or on the brand’s side, is entirely up to you.

Enrol Now

The Copy Traineeship

A quick (but intense af) introduction to copywriting. Four weeks. Four live sessions. You’ll be portfolio ready and all set to hit the job market. This is stuff you won’t learn at any college.

Enrol Now

Quick reads. Big impact.

Bye-sized mini e-books on how to crack award winning ads, sell your idea, design your own ads and more. The kind of books you wish someone handed you early in your career.

View Mini Books

MWB Breakdowns

Special marketing sessions where I break down complicated shit, and make them easy for you to understand. Easy to download, and keep forever.

View Breakdowns

Deep Dives

Deep dive with me into marketing rabbit holes. These are 2 hour-long masterclasses that I host whenever I get some breathing time. From ‘How to create a portfolio’, to ‘How to ace freelancing’ to ‘Cracking an award winning idea’ - each masterclass is for a special cohort. Keep coming here to see which one I’m doing next.

View Deep Dives

This platform was built for

Strategists who want creative instinct

Creatives who want strategy.

Founders who want clarity.

Beginners who are tired of surface-level advice.

I’ve taught thousands of people.

I’m not kidding. More than 2000 people have graduated out of The Copy Traineeship alone. And the common reaction isn’t "I learnt tricks." It’s usually: "I finally understand how this works."

It was like a dream come true to witness Shantesh Row, Bo and Devargh Mukherjee together jamming on the tunes of copywriting and strategising!
My gallery is full of screenshots of slides from sessions, of spec ads fellow interns, and my own attempts. (I may or may not have saved a few compliments to validate myself later.)
Signed up for the world's best copywriting internship, yet here I am, scrambling to find the right words to describe what an incredible experience it has been.
Bo goes into incredible detail in into how to create a smashing deck: What is it, what goes into it, how to create one, and even took us through some of his own decks to give us an idea!
The session was packed with good stuff. You don't expect anything different from master Bo.
Sucks that it's over.
It was like a dream come true to witness Shantesh Row, Bo and Devargh Mukherjee together jamming on the tunes of copywriting and strategising!
My gallery is full of screenshots of slides from sessions, of spec ads fellow interns, and my own attempts. (I may or may not have saved a few compliments to validate myself later.)
Signed up for the world's best copywriting internship, yet here I am, scrambling to find the right words to describe what an incredible experience it has been.
Bo goes into incredible detail in into how to create a smashing deck: What is it, what goes into it, how to create one, and even took us through some of his own decks to give us an idea!
The session was packed with good stuff. You don't expect anything different from master Bo.
Sucks that it's over.